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This gives you the power of a highly experienced marketing department without the cost of fixed expenses. We know that just spending money on print ads, promotions, give-aways, a pretty website, or a broker participation program may not be enough to sell and market your homes or neighborhoods effectively. Doing something just because your nearest competitor is doing it may not make a lot of sense. You need to tailor your advertising and promotion programs to the needs of your target market based on research, marketplace factors, demographics and consumer behavior.
BSMG will help you put together a comprehensive marketing plan and budget, as well as a professional team to execute every facet of it.
We help tie together your advertising, Internet, collateral, display and signage programs into a single, cohesive effort. We assist with the design of sales collateral materials, including logos, brochures, neighborhood guides, signage, displays, flyers, etc.
Research
BSMG helps set you apart from the competition by formulating a sales and marketing strategy that is based on market research and continued analysis of the marketplace during the construction period and on-site sales efforts.
We conduct a detailed analysis of the market, how a property fits into that market, and how to distinguish the product in the marketplace. Utilizing industry and in-house market data, BSMG will also provide target-market analysis and identify specific market segments
Neighborhood-to-neighborhood comparisons, "Best-Seller" model comparisons, surveys, focus groups, evaluations, competitive studies, product analysis, and merchandising audits are some of the many tools and tactics that BSMG utilizes to help you be at your best and give you a clear understanding of what your neighborhood is up against.
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